Digital & Social Media Marketing, Toronto
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by Alexander Blom on June 27, 2010
I’ve noticed lately that my buying behavior has been switching to brands who are on social media and, more importantly, brands who would engage with me (more on that soon). I wanted to see if I was an oddity or a norm here. So, like anybody else would on a Sunday I created a 30 second survey [...]
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Word on the Twittersphere is that BP are now running Facebook Ads stating they are ‘committed to stopping the oil leak’. (Note: do you have a screenshot of one? Please do send it in!) When in crisis companies are turning to Social Media in increasing volumes to the open dialogue it provides (a key point [...]
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Last year I wrote an entry on why Social Media is important for business, specifically how it can be leveraged for sales. I’m not going to rehash what I’ve already said but being a practical guy I love examples; especially recent ones. A huge part of your social media presence should be monitoring your customers [...]
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I have a confession to make. Supposedly I have been co-writing an ebook on all things web with @NatalieSisson. Due to time commitments I was unable to further my work with Natalie (this time). The good news is she has just released a fantastic (and free!!) eBook giving brief, bite sized workouts to improve your [...]
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I love traffic spikes, they are exciting. Some time ago I wrote about a ‘how to’ guide of mine, How to add LinkedIN contacts to Twitter, which became popular (see the entry, ‘Why I love Social Media‘). At the time I was excited about getting to number 1 on google while being bookmarked and tweeted. [...]
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It’s been on the cards for a while. Tweetie has been acquired (and is becoming the official Twitter app). A new URL shortener is being launched. Android apps are being made official. Ads have been launched. Twitter has grown up. They are making the transition from a platform to a product. Platform: describes some sort [...]
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by Alexander Blom on October 10, 2009
I always love seeing it when people really get it. By any indication Volkswagen & Coca Cola do. Starting with Volkswagens’ TheFunTheory.com, the marketing message is mundane tasks and habits can be changed by making them fun. Clearly we associate this with Volkswagen being fun; or making the mundane fun. Seems pretty simple and in [...]
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by Alexander Blom on August 5, 2009
There is one thing you and I probably have in common. We are always explaining this ‘social media’ stuff and how it can be applied to business. The possibilities are endless really. I’m going to share my K.O. when in heated discussions with luddites and fear mongers. Words can’t explain my point as eloquently as [...]
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Yesterday I got into a slightly heated discussion with one of my Twitter followers. I was asked to not @ people so much as they were finding that nearly half of my tweets, sometimes mere, were @’s. Obviously I ignored this piece of advice but it made me think, Why do I @ so much [...]
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by Alexander Blom on March 13, 2009
I was a little unsure what to write about today, so I did a little online shopping. I frequently check online stores for a blog – I like to get a feel for the personality and see who the people in charge are. Turns out one of the shops I visited did not blog so [...]
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