Pivoting (for those who don’t know what/why)
It’s all in the build-up
A quick and dirty study on Social Media
In which I delete 4,000 LinkedIN Contacts

A quick and dirty study on Social Media

June 27, 2010
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I’ve noticed lately that my buying behavior has been switching to brands who are on social media and, more importantly, brands who would engage with me (more on that soon). I wanted to see if I was an oddity or a norm here. So, like anybody else would on a Sunday I created a 30 second survey [...]

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Follow Friday #3: Brent Hathaway (@brenthathaway)

June 25, 2010

Note: This is part of my new Follow Friday system where I get a little more in depth with one follow friday each week. To learn more about what I am doing  please click here. Brent Hathaway @BrentHathaway I originally met Brent through my ‘Get Sales over Facebook’ e-course (note, click here to subscribe and [...]

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Cell-less

June 25, 2010

Or as it would be called back home in Australia, mobile-less. Yesterday I broke my smartphone and a replacement is a few days away (thanks Google for the free repair). Having no phone, if only for 48 hours, has really shown how reliant I have become on technology and how distracting it really is! I’m [...]

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I saw your tweet

June 22, 2010

Want to get found at a conference? Engage in meaningful conversations while you are supposed to be silent? Debate content and be seen as a thought leader? You probably already do this; just tweet. I’ve always live tweeted at conferences. I feel that the stream and conversations add a layer of value and let me [...]

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Explaining game mechanics with ice cream

June 20, 2010

I always have people ask me what I do (shameless plug: I do Digital Marketing & Social Media Marketing) and what my opinion is on the latest and greatest Internet properties. The conversation turned to Game Mechanics (commonly making a website more fun for users by offering points, badges and progressing them through stages) and [...]

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Follow Friday #2: Natalie Sisson (@nataliesisson)

June 18, 2010

Note: This is part of my new Follow Friday system where I get a little more in depth with one follow friday each week. To learn more about what I am doing  please click here. Natalie Sisson @NatalieSisson / @WomanzWorld I’ve never physically met Natalie  but we have collaborated plenty of times. We first ‘met’ while [...]

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An office is still useful (rebuttal)

June 16, 2010

Over on his blog, sethgodin.typepad.com, Seth wrote a post titled ‘Goodbye to the Office’. I still feel there is value in an office but the fundamental shift will be in it’s function and how we work. See below for his original post and my rebuttal. Seth’s Post: Factories used to be arranged in a straight [...]

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The line between attributable and delusional

June 15, 2010

Free content is attributable to more readers, thus more advertising dollars and subscribers. Conference talks online are attributable to more people wanting to come next year. Free product generates paying customers for premium product (freemium). Free food samples is attributable to more customers. I hear these arguments all the time for free content. Quite often [...]

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Why are you blogging?

June 14, 2010

I’m not going to state the benefits of blogging. Oh wait. Over 73% of internet users regularly read blogs. 45% run their own blog (excluding micro-blogs i.e. Twitter) and over 39% know what RSS is.  More importantly over 88% of people Google something before they buy it. What can we conclude from this mountain of [...]

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Follow Friday #1: Shanta Nathwani

June 11, 2010

Note: This is part of my new Follow Friday system where I get a little more in depth with one follow friday each week. Shanta Nathwani @TantienHime Originally I met Shanta at Product Camp Toronto 2010 and we have connected at many functions since. She is a graduate of IT Management and excels at Customer [...]

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