Digital & Social Media Marketing, Toronto
From the category archives:
I like referral programs and I love freebies. They are great ways to gather some customers at low cost and generate buzz. A friend, Sohail Somani, was questioning me late last night (one of those late night entrepreneurial fire chats) on referrer / affiliate programs which got me thinking. The problem with most referral programs, especially [...]
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When we sell to a customer we often ask, “What pain-point am I solving by selling?” Sometimes we are REALLY smart and think of the packaging too. Rarely do we look deeper. But, by doing so, it can reveal some areas for improvement within your business. This is what we call discovering your business’ “purchase [...]
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Several weeks ago I wrote that social media is not new. I only partially called out the pony, rainbow and unicorn practitioners though. I’ve been ‘doing the Twitter’ for years now and social media gurus there is what teenage girls once were to Myspace. Worse, these gurus claim to be offering professional services. If I [...]
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Note: This is part three of my series ‘How to Build & Sell through a Community’. Click here for part one. Three weeks ago was a general run-down. Two weeks ago we covered the first part of forming a community. As I evolve this blog series I have further split down this section, today we [...]
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Freemium is a popular business / pricing model where your core product is free and instead users pay for add-on premium features (i.e. Skype, Gmail). The school against the freemium model discuss low conversions and the overheads of keeping free users whereas those who practice it claim higher than average user adoption and trial. If you [...]
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I will kick this post off with a confession: I have scheduled the odd tweet or two. Usually when something is so important I want to tweet it once, twice or three times to drive some serious traffic. Or sometimes there is something I really want to share but have just barraged my stream with [...]
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Engage. Form Relationships. Share content. Social is the new currency. Social Media is the answer. There has been a fundamental shift in how we communicate. I’m sick of hearing it. This is not new information. How we communicate now is how great communicators have always worked their trade. Word of Mouth has always been powerful. [...]
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Yep, I’m all grown up and sound half intelligent now. I was asked to be a guest speaker at Ryerson this evening and speak about: Starting a technology company The stages Some tips / what to do How investing works Social Media I’ve been asked by several tweeters to put the slides up so here [...]
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Note: This is part two of my series ‘How to Build & Sell through a Community’. Click here for part one. Last week was a general run-down. An introduction on what we will cover and why this is important. The e-mail feedback I received was fantastic and some new topics have been added. This article [...]
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I wanted to share a quick thought. I often get asked: How did you get so many followers? How do I get a lot of followers? These questions are irrelevant (and the answer to both is luck). There is every chance that the answers won’t help you and the answers that do help you execute may [...]
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