Comments on: Overboard: Why ads stopped working

By: AlexBlom

AlexBlom — Sun, 18 Apr 2010 20:27:31 +0000

This is true. I think the issue with TV is we are given such long breaks of ads that we have trained ourselves to do quick tasks in these breaks (i.e. grab some food, drink). Again, I think less is more!

By: steve

steve — Sun, 18 Apr 2010 20:12:22 +0000

Really wish it would crash on tv. The number of collective people hours wasted whilst watching ads is horrid to think about.

By: Mike Cane

Mike Cane — Sun, 18 Apr 2010 04:49:26 +0000

The only ads that are worthwhile to me are ones that tell me about something new. On the Internet, that's the function of just about every site and blog! So the ads become redundant due to the ability of firms to get coverage of their products.

One thing I did like about iAd was in the Toy Story mockup. Getting a free wallpaper. Yeah, I could have a use for that if I particularly like a movie or TV show or even product. Especially if I want a big reminder of when a movie or TV show is going to begin or resume (like, hello Fox, I've been waiting forever for "Lie To Me" to return!).

On the other hand, I guess the specialists of advertising would say that I'm really not the kind of person they are trying to attract, since I generally keep up with things.

By: AlexBlom

AlexBlom — Sun, 18 Apr 2010 04:39:19 +0000

Of that I have no doubt. 'Just like TV' means it will crash and burn. Once newspapers are done TV is next (I think Radio is a little stronger personally - when it comes to local & bang for your buck).

My other concern with iAds is that I remember a script that has been around for years in the webhosting industry with the same name. It will be interesting to watch Apple try and crush them trademark wise (iAds was a forced ad serving script).

When will people begin to get 'it?'

By: Mike Cane

Mike Cane — Sun, 18 Apr 2010 04:33:40 +0000

And recall the most horrible sentence in Steve Jobs' presentation of iAd. Where he spoke about serving up an ad every three minutes, “just like TV.” That novelty of clicking on those ads will go away very, very fast.

By: AlexBlom

AlexBlom — Sun, 18 Apr 2010 04:29:42 +0000

Hi Mike. Thanks for dropping by and leaving a comment! I totally agree and that's the point I was trying to make. I'm glad we agree.

Too many ads means consumers have trouble remembering ads (or in the case of TV long enough to go and make a coffee in the break, not seeing anything). The effectiveness of the channel diminishes, it becomes cheaper, lower quality companies can now afford the ads and the quality gets worse again.

I agree with you. Instead have fewer ads and charge more. No doubt they will be more effective. Especially though TV - we won't have time to leave anymore!

By: AlexBlom

AlexBlom — Sun, 18 Apr 2010 04:28:24 +0000

By: AlexBlom

AlexBlom — Sun, 18 Apr 2010 04:26:46 +0000

By: Mike Cane

Mike Cane — Sun, 18 Apr 2010 04:04:55 +0000

Look at what has happened with both TV and radio. Both are avoided because of the ad saturation. Instead of being smart and cutting back and charging more because the ads will have more impact not be surrounded by clutter, they'd rather have an ad pile-on. Then they wonder why the audience flees.

By: AlexBlom (Alexander Blom)

AlexBlom (Alexander Blom) — Fri, 24 Jul 2009 06:02:21 +0000

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Ty for RTing my blog. RT @Kosireddi @AlexBlom Overboard: Why ads stopped working | Alex's Blog [link to post]

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